This month was a particularly busy one for both; our Malaysian and local clientele! We’ve been busy working on a number of exciting projects for them. From learning and creating our own AR filters to conducting extensive A/B testing for webpages to writing creative blogs, we were very busy! Read on to hear more about our creative and development team’s activities this month!

Keep Smiling Malaysia! AR Filters for Merdeka

With a well-established presence in several countries, the UMW Group works hand in hand with a network of skilled teams in the Automotive, Equipment, Manufacturing and Engineering sector. In lieu of Malaysia’s independence day, our design team flexed their skills in terms of AR filters! Creating one from scratch proved challenging at first but our team was able to master it in record time! If you’d like to check out the fruits of our labour, check out our Merdeka filter today!

Try our Facebook profile frame here: bit.ly/UMWFBoverlay
Or if selfies are more your speed, post a selfie using our IG filter here: bit.ly/UMWIGfilter

CRO Campaign for MSD

Around 80% of women and men will get HPV in their lifetime, and the infection can cause devastating diseases like cervical cancer, which is one of the top 5 types of cancer in Malaysia. ‘It’s Your Life, Why Take a Chance’ was launched to educate Malaysian women about their risk for HPV and cervical cancer, and encourage them to take action through vaccination and screening.

For this brand, we carried out comprehensive conversion rate optimisation campaigns that analysed audience performances. In terms of chosen visuals, people tended to favour those who were stereotypically Malaysian in terms of their appearance. From the A/B test we executed, we tested this theory against two women- Michelle and Genevieve. Michelle appeared to garner more user interaction as she looked more Malaysian and thus, relatable.

A further A/B test we executed was for the Speak to a Doctor page, in which the variant performed well in terms of goal completion. At a rate of 4.20%. This was done to encourage users to reach out to doctors and utilise the site’s ‘find a clinic’ feature. To further explore user intent and the usefulness of the website, our team executed the floating intent survey. This saw an intent popup after 5 seconds of user interaction on the MSD website and was done with the hope of checking whether people who visit our site consider vaccinations.

Unlocking Elegant Decor with Rocell!

Rocell is at the forefront of its industry, inspiring Sri Lanka with timeless design and innovative products. The brand aims to create content that is both; engaging and helpful. We help Rocell achieve this through blogs that are written artfully to educate and inspire our audience. Once the blogs are published, we design artwork and boost an engagement ad across Facebook and Instagram in order to attract quality traffic. Our blogs are written with our customers in mind. We produce content that is relevant to our consumers and our brand, to read one of our recent blogs click the link below: