We are just about settling into our digs in Colombo 07 and have been a bit busy in this new quarter with not only local projects but also some cool new projects from the region. This month's newsletter is mostly about our regional projects but the team managed to throw in a local project in there too.

How much is a good night's sleep worth? Resmed is one of the market leaders in products related to sleep apnea. Not a lot of people are aware of the fact that they may be suffering from Sleep Apnea. Resmed is a San Diego based MedTech company that sought the services of the enfectors to promote some of their products in Malaysia.

-The goal was to initially target people who are trying to self diagnose and understand why they have either excessive snoring or trouble breathing when sleeping.

-We combined specific google search campaigns and drove traffic to a sleep related self assessment tool

-we created a nurturing plan for the audience to hand hold them towards purchasing products.

Keells not only revamped and relaunched their brand new site with a better UX/UI mid July but also reintroduced Click and Collect where shoppers could ‘reserve online’ and then collect from the nearest store at a time convenient for them.

They expanded the full store range online with over 5,000 fresh and dry products with real-time stock availability and enabled immediate cash refunds mechanisms. On the digital front, we did campaigns mainly to create awareness and drive traffic to the site.

What we did:

In order to get the word out there about these new online options, the enfectors created some cool assets and also used a variety of digital channels. Here are some tidbits from the digital campaign.

Founded in 1996, TP-Link is a global provider of reliable networking devices and accessories, involved in all aspects of everyday life. The company is consistently ranked by analyst firm IDC as the No. 1 provider of Wi-Fi devices, supplying distribution to more than 170 countries and serving billions of people worldwide.

Due to the post pandemic situation in Malaysia, whilst people were moving more towards the ‘software’ side of digital, the hardware and the services side of digital was being looked over.

We were tasked to carry out an education sector specific campaign focusing on Malaysia, in order to get more eyeballs to their ‘technology makeover’ campaign. This was a short burst campaign that targeted the hard core networking techies from the industry as well as the tech buying committees of the education industry.

Since it’s a short burst campaign of 4 to 6 weeks, and one of the very first times that TPlink did digital campaigns in MY, we proposed a lean testing approach using multiple off site as well as onsite channels.

This campaign has been highly successful for TPlink as it achieved the relevant internal leadgen KPIs as well as the overall reach based KPIs. They are now planning on rolling it out to different sectors.